It’s common to assume that high-quality jewelry inevitably comes with an equally high price tag. However, that doesn’t always have to be the case. Experienced jewelry collectors know that buying at auction is a little-known secret to getting fine jewelry at unbelievable prices, and that the growing availability of online auctions is bringing this opportunity to a wider audience.
To understand why an online auction is a great place to find a bargain on jewelry, it helps to understand why retail outlets are often not good places to get a deal. Any brick-and-mortar store will be paying defined wholesale costs for all of their goods. On top of that, they have the overhead costs of running a physical store, expenses that get folded into the cost of every piece of merchandise sold, which drives prices higher. If a necklace or earrings are made by a specific designer, the premium for that name or brand can mean an even larger price tag. Some retail jewelry stores and chains routinely set prices above what they know the pieces are really worth and then run constant “sales” and “specials” to make customers feel like they’re getting a bargain. That’s rarely the case in those circumstances.
In contrast, online auctions give customers advantages that benefit their bottom line:
No need to meet overhead: Online auctions often source their merchandise in ways that mean there is no concern with making up manufacturing costs or meeting minimums. Fine jewelry can come from government seizure of goods, overstocking, abandoned pawn shop items, estate sales, and more. In those cases, the sellers are highly motivated to get rid of stock that is taking up space at whatever price they can get.
Convenience: Time is money, and the amount of time you have to spend traveling from store to store to find the ring or bracelet you’re looking for is something you should consider as part of the overall cost of buying jewelry. Purchasing from an online auction saves you gas money and fatigue, since you can browse and bid from the comfort of your own home. You also have the opportunity to purchase from a far larger and more varied selection of jewelry than you’d be able to find at any single store.
Of course, in order to truly realize the potential advantage of purchasing fine jewelry at an online auction, you have to buy from a reputable auction house. Auction King authenticates every piece of jewelry sold on our site, providing certificates of authenticity so you can be sure that what you get is exactly what you expected. Our auction format, conducted by a live professional auctioneer, gives you the genuine experience of a live auction, where the ultimate winning bid is determined by the flow of bidding, not by an artificially timed or automated process. Finally, our items do not have reserve prices, so bidding on even a priceless diamond ring can start as low as $1.
Auction King is your source for fine jewelry at below-market prices. We offer a continually updated selection of necklaces, bracelets, earrings, rings, and more featuring a variety of styles, gemstones, and precious metals. Register for a free online account and start bidding today.