High-end luxury watches are a must-have accessory for both men and women of discriminating taste. Far beyond being simply a method for telling time accurately, such watches are a discreet way of conveying one’s fashion style and elegant taste. Although there are several well-known brands of luxury watches to choose from, two of the most venerable and respected are Rolex and Cartier. If you’re considering buying a luxury watch, you might wonder which of these two is better. The companies’ respective histories and philosophies may help guide you to the watch that is right for you.
Rolex, perhaps the name most associated with luxury watches, was founded in 1905 by Hans Wildorf. His early focus in developing wristwatches was on producing the most accurate possible timekeeping movement, an effort that quickly garnered awards for precision never before bestowed on wristwatches. In 1926, the company produced the first waterproof wristwatch, called the Oyster, and in 1931 it invented and patented a self-winding mechanism. Throughout the years it has introduced innovations to its watch designs to make them suitable for professionals working and adventuring in a variety of extreme environments, from Mount Everest to the Mariana Trench, with an ongoing reputation for accuracy, durability, and enduring style.
Cartier was founded in France in 1847 by Louis-Francois Cartier to make jewelry and watches. Associated with both royalty and celebrities, the company was called “the jeweler to kings and the king of jewelers” by King Edward VII of England. Cartier designed its first men’s wristwatch, the Santos, in 1904 for Brazilian aviator Alberto Santos-Dumont, who wanted a watch more practical for flying than a pocket watch. The design was a hit, and the company still produces variations on its classic square-bezel look today. The Tank, another long-standing Cartier line, inspired by the mechanized military equipment used on the Western Front in World War I, was introduced in 1917. Cartier is known for a fashionable design sensibility evident in their varied lines of watches.
Both brands offer outstanding timepieces well worth adding to anyone’s collection. However, if a company offering a focus on the quality and innovation of the watch’s mechanism appeals the most to you, then Rolex might be your preference. On the other hand, if you’re most interested in a luxury watch designed with a jeweler’s eye, then you might be leaning toward Cartier. The truth is, it’s hard to go wrong with either of these esteemed companies, so you can safely let your personal aesthetic taste guide you in your ultimate choice.
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